Petrobras, the fourth largest energy company of the world, oficial sponsor of Willians AT&T on F1 Brazil's Gran Prix, needed to spread their brand on the event trough an on line media. In 10 days we created an action, with a funny tone, where the users would upload their picture, choosing from many options of haircuts and unusual hair colors. At the end the tool generated an animation where the users saw themselves driving the Willians with their hair blowing on the wind.
| | The result was amazing.In less than 15 days of on line media, more than 60 thousand people accessed the action. After the race and the end of the on line campaign, the microsite still got 34 thousand absolut unique users visits , becaming a sucessfull case. |
| Agency credits: |
| Agency: F/Nazca Saatchi & Saatchi | Creative Director: Fábio Simões (Simon) |
| Client: Petrobras | Art Director: Bruno Costa |
| Project: Petrobras F1 — Pitstop microsite | Copywriter: Cassiano Leonelli |
| Location: Sao Paulo / Brazil | Animator: Lucas Camargo & André Veríssimo |
| Account Manager: Teresa Vilhaça | Programmer: André Veríssimo |
| Illustrator: Mauricio Pierro & Bruno Costa |
