Electrolux Infinity
| In order to promote the new Electrolux Infinity refrigerator, we created a new microsite for the home appliances brand. The refrigerator is premium, not only for its design, but also for the innovative features it carries. Infinity is targeted at people who like to celebrate life and bring friends home because they consider their house an extension of their personality. The site presents a party and the recipes that were prepared for this meeting using the refrigerator. In that manner, it manages to convey the style of consumers and to explain how the features integrate into their life.Morena Leite who is a renowed brazilian chef was invited to prepare exclusive dishes for three moments of a party: first course, main course and desert. Each recipe is linked to one or more features of the refrigerator. | The cheesecake, for instance, was prepared in the Gourmet Express that cools deserts faster. The famous brazilian drink "caipirinha" was prepared with the help of the Ice Maker that makes ice automatically. Navigating on the site you learn about details of the recipes and about the product. Aesthetics were very important in this project. For that reason I choose Daniel Klajmic, a fashion photographer, to shoot the scenes. See the complete making of here(video) and here(photos). Visit the website.Awards & Recognition — 2009, The FWA; Site of the Day |
| Agency credits: | ||
| Agency: F/Nazca Saatchi & Saatchi | Creative Director: Fábio Simões (Simon) | |
| Client: Electrolux | Art Director, designer retouching: Bruno Costa | |
| Project: Electrolux Infinity microsite | Copywriter: Cassiano Leonelli | |
| Location: Sao Paulo / Brazil | Motion Designer & production: Estevão Puggina | |
| Account Director: Regina Madeira | Programmer: Adriano Spadoni | |
| Account Manager: Lais Marques | Illustrator: Gustavo Ohnuma | |
| Photography production credits: | Other credits: |
| Agency: Deluxe Photo | Soundtrack: André Paixão (Nervoso) |
| Executive Producion: Marcelo Schaffer | |
| Photographer: Daniel Klajmic | |
| Studio: Burti |
