Electrolux Blue Touch
| The purpose of the website was introducing Electrolux products with bluetouch technology. First we decided to present products in a real scene where consumers could see products in use. In that manner, explaining features would be simpler. Then we came out with the idea of having an introductory video where one character would use all the products repeatedly with minor differences among the actions. | The result was an intriguing video where one has to pay close attention to find out why there are three repeated characters in action. The execution was very careful, from the selection of actors and scenario building to photography. Visit the website. See the complete making of.Awards & Recognition — 2009, Communication Arts; Webpick — 2009, The FWA; Site of the Day |
| Agency credits: | |
| Agency: F/Nazca Saatchi & Saatchi | Creative Director: Fábio Simões (Simon) |
| Client: Electrolux | Art Director & designer: Bruno Costa |
| Project: Electrolux Blue Touch microsite | Copywriter: Cassiano Leonelli |
| Location: Sao Paulo / Brazil | Motion Designer & production: Estevão Puggina |
| Account Director: Regina Madeira | Programmer: Adriano Spadoni |
| Account Manager: Lais Marques | 3D modeling: Lucas Camargo |
| Video production credits: | |
| Agency: Colmeia | Account Manager: Alessandra “Piu” Sevzatian |
| Executive Producion: Eduardo Camargo | Project Manager: Lis Hashimoto |
| Direction: Júlio Taubkin & Gustavo Sonoda | Rotoscoping: Gabba |
| Director of Photography: Ching C. Wang | Soundtrack: Cromo.Sônica |
