Electrolux Infinity (campaing/event)
| We created a microsite in order to promote the new Electrolux Infinity refrigerator. The project consists of dinner scenes in three stages: first course, main course and dessert. In all the scenes, the refrigerator makes part of the recipes and the scenery. The microsite reproduces the lifestyle of an Electrolux consumer, who likes to entertain friends because he considers his home an extension of your personality. The renowned Brazilian chef Morena Leite created exclusive recipes, which highlight the key features and differential of the refrigerator. The users also can know the whole Electrolux Infinity line and access the step-by-step of these recipes. | In order to launch the microsite, was made a series of actions on social media, whose the purpose was to arouse interest to a mysterious and secret event to a few people. In twitter, for example, it was possible to follow the scenes and preparations of the event. The “secret dinner” happened on November 11 and brought together 20 influential personalities with digital presence in architecture, design, fashion, gastronomy, culture and music. The guests were taken to the school kitchen of the Capim Santo's restaurant, owned by Morena Leite. There they found a fitted kitchen with Electrolux products and learned to make some first course recipes present at the site. They also learned how to taste the site’s full menu. The “secret dinner” was accompanied by Brazilian music, including music composed for the hotsite. |
| Agency credits: | ||
| Agency: F/Nazca Saatchi & Saatchi | Creative Director: Fábio Simões (Simon) | |
| Client: Electrolux | Creatives: Bruno Costa & Cassiano Leonelli | |
| Project: Electrolux Infinity Social Media campaing | Photographer: Bruno Rondinelli | |
| Location: Sao Paulo / Brazil | Videomaker: Marcio Leitão | |
| Account Director: Regina Madeira | ||
| Account Manager: Lais Marques & Camila Hamaoui | ||
