O Globo is the major and most respected newspaper in Brazil. We created an on-line campaign integrated with the off-line one. On the on-line action, we developed a hotsite and virtual cards, that spread the promotional sale.
| | (Subscrabing the paper for one year they would get a free mp3 player). The feedback was great. The virtual cards had an click tax of 50% and we empty the promotional sales stock of mp3 players in one day. |
| Agency credits: |
| Agency: F/Nazca Saatchi & Saatchi | Creative Director: Fábio Simões (Simon) |
| Client: O Globo | Art Director, illustrator & designer: Bruno Costa |
| Project: O Globo Journal Christmas Campaign | Copywriter: Cassiano Leonelli |
| Location: Sao Paulo / Brazil | Animator: Lucas Camargo & André Veríssimo |
| Project Manager: Teresa Vilhaça | Programmer: André Veríssimo |
|
