To expose the brand on the Msn Messenger, we developed a series of characters in comical situations and always involving a Coca-Cola. We have made winks, animated display pictures and emoticons so teenagers could make their chats even more funny. This campaign was a success, with over 6 million downloads.

P.S.: Black dog illustration is based on Pysop animation.

Agency credits:

Agency: Agência Click (Isobar / Aegis Group)